CAMPAIGN

ASDA’A Burson-Marsteller wins ‘Middle East Consultancy of the Year’ at Gold Standard Awards

  • Social media campaign for Avaya ENGAGE also takes top prize in big night for the Agency at 9th Gold Standard Awards in Hong Kong

ASDA’A Burson-Marsteller won top honours at the internationally renowned 9th Gold Standard Awards held in Hong Kong last Thursday, (November 30), being named ‘Middle East Consultancy of the Year’ and winning the ‘Social Media Communications’ category for the campaign ‘New ways to connect with #AvayaEngage’.

Models of Courage Embark on an Exhilarating Adventure in Lebanon with Ford Warriors in Pink

  • Models of Courage undertook an unforgettable paragliding, sky-walking and zipline experience, connecting with their spiritual self and warrior within
  • Prominent personalities including a famed Middle Eastern fashion entrepreneur, Lebanese radio DJ, and influential Moroccan fashionista, join forces with Ford Warriors in Pink to support breast cancer survivors
  • Ford Warriors in Pink celebrates seven years in the Middle East, with over 125 Models of Courage having joined the campa

“Undress 522” An Installation by Mireille Honein and ABAAD

Following a session that took place on March 15, 2017, ABAAD continues its efforts to implement activities in support of the proposal to abolish Article 522 of the Lebanese Penal Code within Parliament.

An art installation was launched at Ain el Mraysseh in Beirut, where 31 wedding dresses made from paper were hung from nooses. This number symbolized the 31 days in a month wherein raped women – who are forced to marry their rapists – die daily.

EEG successfully concludes ‘For our Emirates we plant’ campaign

460 indigenous trees planted in Umm Al Quwain

Emirates Environmental Group (EEG), a professional working group devoted to protecting the environment through education, action programs and community involvement, successfully concluded the ‘For our Emirates we plant’ campaign recently at the emirate of Umm Al Quwain.