Bassoul Heneine sal welcomes all-new BMW 4 Series Gran Coupé

23 July 2014 - Beirut – Bassoul Heneine sal has welcomed the all-new BMW 4 Series Gran Coupé - the third model to join the new BMW 4 Series product range and BMW’s first compact executive Coupé with four-doors.

The car makes an immediate impression and combines the sleek look of a two-door coupé with the functionality provided by four-doors which gives passengers easy access when entering or leaving the vehicle. The doors are frameless giving the car a sleek and elegant look. At a glance the typical BMW short overhangs, long bonnet and set-back passenger compartment complement the design of the BMW 4 Series Gran Coupé to express perfect balance combined with a bold presence.

Commenting on the arrival of the all-new BMW 4 Series Gran Coupé, Mr. Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: “Assuring our customers that they will always find new and exciting vehicles added to our portfolio of BMW vehicles, we are thrilled to announce the arrival of the all-new BMW 4 Series Gran Coupé. This truly exceptional vehicle brings elegance to BMW’s premium aesthetic experience. It combines exceptional brilliance, stylish ambience and an individual combination of driver assistance systems offering BMW’s known sheer driving experience.”

BMW Xenon headlights are standard, while Adaptive LED twin headlights are optional as they team up with the slightly forward-slanting BMW kidney grille and twin round circular headlights which make the new 4 Series Coupé instantly recognisable as a BMW.

Customers who want the utmost in exclusivity and aesthetics can select additional options from the BMW Individual Collection.  The range includes fine leathers for the interior, exclusive wood trims, special door sill finishes and unique exterior colours, which enable customers to upgrade the car's exterior and interior to give a personalised look and feel.  And to make the strongest dynamic statement, the M Sport package is also available at model launch with special body elements, exterior colors, light-alloy wheels, and interior variants in both cloth and leather.

The new BMW 4 Series Gran Coupé has a unique combination of intelligent driver assistance systems available as standard or as optional under BMW ConnectedDrive that continue to set the benchmark in terms of safety, comfort and infotainment. These include the latest BMW Professional Multimedia Navigation system, Head-up Display, Driving Assistant, Active Cruise Control with Stop & Go, Lane change warning system; glare-free High-beam Assistant, Park Assist and Dynamic Safety. Collectively, these help to keep the driver more alert, reducing the possibility of accidents and minimising the consequences should one occur.

The BMW 4 Series Gran Coupé is available with three powerful engine variants: 435i, 428i and 420i with BMW’s TwinPower Turbo technology for excellent dynamic performance combined with low fuel consumption. The high-end 435i 3-litre six-cylinder engine delivers 225 kW/306 hp while the 428i and 420i both come with a 2-litre four-cylinder engine delivering 180 kW/245 hp and 135 kW/184 hp respectively. The extremely stiff body, which benefits from special reinforcements, and advanced chassis technology ensure that the coupé offers sporty coupé performance while offering added comfort for rear-seat passengers.  Thanks to its low centre of gravity and a balanced front-rear weight distribution, the BMW 4 Series Gran Coupé is glued to the road and boasts particularly agile handling.

Bassoul Heneine sal will also be expecting a new member to join the BMW 4 Series family in August: the all-new BMW 4 Series Convertible. The new BMW 4 Series Convertible heralds a new era in the premium mid-size range of open cars offered by BMW thus bringing elegant designs and powerful engines to the roads of Beirut. 

Note to Editors:

Bassoul-Heneine sal:

Bassoul-Heneine sal is the exclusive importer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.

For questions please contact:

Bassoul-Heneine sal

Email: nkhalife@bashen.com