BASSMA launches its 2nd “World Family Month” campaign to help families in need with the support of Nancy Ajram and in collaboration with the UN Information Centre - Beirut


On the occasion of the UN’s International Day of Families, and in collaboration with the UN Information Centre - Beirut, BASSMA, launched its second World Family Month campaign during a press conference on the 10th of May. The press conference took place at VOX Cinemas, City Centre Beirut, with guest speakers that included former Lebanese Minister of Interior and Municipalities, Ziyad Baroud, Sandra Klat Abdelnour, Founding President of BASSMA, and Mr. Sleiman Mallat, Senior Mall Manager, City Centre Beirut.


While Mrs. Klat Abdelnour highlighted the importance of empowering and celebrating families in our society nowadays, Me. Ziyad Baroud spoke about the families’ poor economic conditions. He continued by speaking about the significant impact of NGOs such as BASSMA in fighting hunger and poverty in Lebanon.


The event proceeded with Mr. Mallat describing the activities launched in partnership with City Centre Beirut. He declared: “It’s the 2nd year we cooperate together with BASSMA as we share the same values of building strong healthy families that contribute to a better society. We are committed in creating great moments for everyone every day and empowering families in need is a priority to us.


Among the attendance was Mr. Fernand Abi-Haidar, representative of the Minister of Social Affairs and Deputy Chairperson of the Family Affairs Department at the Ministry. Also among the attendees was Nancy Ajram, a passionate supporter of the campaign for the second year in a row, as well as campaign and media partners, and numerous social and digital influencers alongside BASSMA’s team.


The event highlighted BASSMA’s initiatives during the month of May, and which include the month-long “Meal-For-Meal” initiative, “A simple click can help a family in need” with City Centre Beirut, “Family-Sized Love” at Carrefour, the “Live, Love, Laugh for a Cause” collection with exclusive items launched with the campaign, and a generous participation by Retail Group.

The Meal-For-Meal initiative is held for the second time, after a successful run last year. The initiative involves the donation of a meal for every meal ordered by a customer at the partner restaurants all throughout the month of May. That in mind, last year’s campaign managed to provide 2,000 hot meals to 500 families. This year’s partnering restaurants are: Casper & Gambini’s, Beirut Cellar, Olio, Diwan Beirut, L’Os, and McDonalds.


The press conference also marked the launch of the City Centre Beirut initiative, which includes a customized vending machine set at City Centre’s galleria area. That said, City Centre Beirut has generously joined BASSMA in maintaining this activity until the end of Ramadan. The activity allows donors to choose which of BASSMA’s programs they’d like to donate to. With a simple click, the donation would go to any of BASSMA’s distinct programs including medical aid, education, house renovation, employment, and food aid. Also at City Centre Beirut, Carrefour joins the World Family Month campaign and BASSMA’s cause with its “Family-Sized Love” initiative, where the proceeds of items marked with a special sticker will go to helping BASSMA’s families.

In addition, Live Love Laugh For A Cause also launched their initiative that will be active over the months of May, June and July, where 25% of the proceeds of purchased items will be going to BASSMA. The initiative falls in line with Live Love Laugh For A Cause’s culture of continuous giving. Also in light of BASSMA’s World Family Month, Retail Group has offered its customers the opportunity to help families in need by donating with every purchase.


World Family Month 2016 looks to support BASSMA’s mission of empowering families and aiding in the achievement of self-sustenance. Through the collective efforts of the campaign partners, and BASSMA’s friends, a great difference can be achieved.

For further information, visit or visit BASSMA’s Facebook page.