Alpha Data double-winner at Citrix Partner Accelerator 2016 summit

Systems integrator wins awards for MENA enterprise networking & mobility


Alpha Data, the UAE’s leading systems integrator and one of the longest-standing IT companies in the country, has won two awards during the 2016 Citrix Partner Accelerator Awards that recently took place in Dubai. The two awards Alpha Data received was the ‘Highest Product Attainment in 2015 for Networking – MENA,’ while Deepak M.S., Product Manager of Alpha Data’s Enterprise Division, was named ‘Citrix Partner Champion MENA 2015.’

Citrix Partner Accelerator is an annual event for all partners of one of the world’s leading multinational software company providers, Citrix. During the event, Citrix held an awards ceremony that recognized partner excellence in deploying Citrix-developed server, application and desktop virtualization, networking, software-as-a-service, and cloud computing solutions.


Over the past few years, Alpha Data has won numerous Citrix Channel Partner Accelerator Awards. For this year’s award ceremony, Alpha Data was honored for its outstanding integration of Citrix Application Delivery Controller (ADC) technology for its customers as well as generating the highest ADC-related sales in the MENA region. Deepak was individually recognized as a Citrix end-to-end solution architect for the mobility workspace and for engineering strategic account acquisitions from competitive technology as well as maintaining a strong customer retention rate.

Amar Singh, Sales Director at Alpha Data, said: “Citrix has more than 25 years of experience in delivering the highest levels of enterprise security, reliability and productivity, so we rely on several of its solutions to maximize the IT infrastructure of our clients. It has been named a leader in the Gartner Magic Quadrant for ADCs for nine consecutive years so we regularly use its systems to ensure a robust application delivery network for many of our serviced organizations. We thank Citrix for recognizing our exceptional ability to drive its ADC deployments and sales. We also congratulate Deepak M.S. for effectively harnessing Citrix solutions to help enhance enterprise mobility. These latest recognitions will serve as further motivation for us to provide the best integrated solutions backed by cutting-edge Citrix technologies to MENA enterprises.”

Eyad Al Shami, Senior Manager, Channels – Middle East Turkey and Africa, Citrix, added: “Citrix selects partners that can deliver on our company’s promise to advance the digital transformation of enterprises across key markets such as the MENA region. Time and time again, Alpha Data has proven its expertise and efficiency in incorporating our solutions to develop some of the region’s most robust enterprise IT infrastructures. Alpha Data deserves the appreciation and recognition as a proven Citrix partner backed by highly talented individuals such as Deepak.”

Alpha Data, a Gold Citrix Solution Advisor for the Middle East, is a multi-awarded systems integrator offering complete solutions and services ranging from Enterprise Computing and Telecommunications to ELV and Security. It maintains strategic partnerships with Citrix, Veeam Software, Microsoft, Cisco, Extreme Networks, VMware, HP and other IT leaders.