Impact BBDO Wins Six Coveted Lions at the Prestigious 2014 Cannes Lions Awards

Regional Network Bags Six Awards at Global Industry Creative Event

23 June 2014, DUBAI, UAE – Impact BBDO has celebrated a series of award wins at the 2014 Cannes Lions Awards – the world’s most prestigious event recognising creativity as well as effectiveness of resourceful communication.

Ford Builds on Advanced Materials Use in All-New F-150 with Lightweight Concept Car

  • Ford Lightweight Concept vehicle represents Ford’s ongoing research for future light-weighting and advanced materials applications, building on the all-new Ford F-150, which sheds up to 700 pounds through use of high-strength steel and aluminum alloys
  • Light-weighting is key component in Ford’s Blueprint for Sustainability; mixed-materials research vehicle explores how advanced materials might be applied for future high-volume vehicle production for better performance and gas mileage, and carbon dioxide reduction
  • Ford Lightweight Concept r

Infiniti establishes Managing Director role for the Middle East – Juergen Schmitz appointed

Beirut, Lebanon – 24 June, 2014: Infiniti has moved further forward with the implementation of its global transformation plan which began in 2012. The company has established a dedicated Managing Director role for its business in the Middle East which will give Infiniti a sharper structural focus on the premium segment and enhance the brand’s distinct identity. Ensuring the brand has a dedicated leader in key markets is a central strategy of Infiniti’s global transformation plan.