Beirut, Lebanon, March 25, 2014 – A year of success for Nissan Patrol has been crowned with the announcement of styling enhancements to carry the ‘Hero of All Terrain’ into the fourth year of its current generation.
Meticulously engineered for over 60 years, the Patrol is Nissan’s flagship SUV model with a rich heritage and passionate following in the Middle East that dates back to the 1950s. With refreshed styling enhancements of the region’s iconic SUV, the all-new Nissan Patrol adds more style to its already impressive ‘go anywhere’ versatility, technology and comfort.
“Nissan Patrol drives forward carrying not just its proud reputation but also a distinct sense of refinement, ground-breaking technology and exceptional comfort. It’s the next great advance in 4x4,” said Samir Cherfan, Managing Director, Nissan Middle East. “We are confident that our flagship SUV for the Middle East will exceed all expectations,” he added.
“Not only is the Nissan Patrol the brands flagship model, it is also one of Lebanon’s most popular luxury SUVs. With a history dating back six generations, the 2014 Patrol continues its heritage in the automotive market,” said Fayez C. Rasamny, Chairman of RYMCO, exclusive dealer of Nissan in Lebanon. “Having had high demand in the previous years, we are optimistic that this new model will emulate results with the launch of this generation,” he added.
All-new Nissan Patrol Enhancements
The all-new Nissan Patrol comes with a new front bumper and new vigorous and muscular front grille pattern with chrome. New 20” machining cut alloy wheels, LED headlamps with day time running light and pop-up headlamp washer with new LED rear combination lamp and roof rails add to the range of new features. The MY2014 Nissan Patrol also possesses a 3rd generation Around View Monitor with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.
Patrol derives power-train efficiency equipped with 7-speed automatic transmission with manual mode introduced on the LE grade with a combination of leather/wood steering wheel. The MY2014 Nissan Patrol is now available with new exterior colors - Grey Metallic and Pure White Pearl – as well as a new Tan interior color.
Nissan recently announced that 2013 continues the trend for strong growth in sales of its iconic and popular latest generation Nissan Patrol in the Middle East. More than 16,000 were sold in FY2012 across regions covered by Nissan Middle East (including GCC ad Levant), an impressive 60% increase versus the same period in FY2011.
Nissan Patrol continues to build on its FY2012 sales success with sales growing faster than the market.
More than 20,000 Nissan Patrols were sold between January and December 2013, an impressive 41% increase versus the same period in 2012.
Earlier in August 2013, the Nissan Patrol Challenge reached its grand finale with a new Guinness World Record and became the holder of the ‘Heaviest object pulled by any production vehicle’, notching up another historic milestone in its illustrious heritage. The event, held at Sharjah International Airport, United Arab Emirates, saw an unmodified production Nissan Patrol haul a 170.9 ton cargo plane, inclusive of weight of the plane, fuel and the cargo for over 50 meters, smashing the previous record by 15 tons.
ADDITIONAL INFORMATION:
My 2014 Nissan Patrol comes in different well-equipped grades:
The All-new MY2014 Nissan Patrol is offered in VK56DE – 5.6L V8 Petrol engine and VK56VD - 5.6L V8 320 HP - Petrol Engine equipped grades with 6-speed Manual transmission on XE and SE-T1 grades, 5-speed Automatic transmission with manual mode on SE and SE- Platinum City, and 7- 5.6L V8 400 HP speed Manual transmission on LE-Platinum City grade.
Patrol SE includes: 4L-4H Full time 4WD w/ Variable 4X4 mode, 18" Alloy Wheels, Remote Keyless entry with Intelligent key, Push Engine Starter, Power Door Locks with Speed-sensing Auto Lock, Power one-touch auto windows - FR&RR, Centre Console w/ Lid and Cool Box, Manual Tilt and Telescopic Adjuster Steering Wheel, Leather shift knob, Chrome door handles, Front Auto Dual-zone Climate Control A/C with Rear Cooler, 2-DIN AM/FM 1CD + AUX input Audio System with 4 speakers, Cruise control, Trip Meter, Cargo net hook, Dual SRS Airbag System with VDC, Hill Start Assist and Hill Descent Control, ABS, EBD and Brake Assist, Rear Differential Lock, Immobilizer with Car Alarm (Vehicle Security System), New grille pattern with chrome, LED Rear Combination Lamps, Front fog lamps, Front and Rear Parking Sensors, Welcome Light – FR, Leather steering wheel, Rear view camera, iPod®/USB/MP3 Connectivity, 6 speakers, Pintle Hook.
Patrol SE Platinum City (in addition to SE features): LED headlamp with daytime running light, Rear fog lamps, Pop-up headlamp washer, Remote Engine Starter, Power adjustable seat (FR & RR) with power lumber support, One-touch Power Sunroof, Power Back Door, DVD player on 7" LCD monitor, Audio and Bluetooth® Hands-free Phone System with Steering Switch, Flash memory Music server, Fine-vision Meter, Crash Sensitive Automatic Unlock System, Drive Computer with built-in Combination Meters, Automatic Hazard Lighting System, , 20" Alloy wheels, chrome Door Mirrors with Reverse Synchronization, Intelligent key with memory function, synchronized with A/C system, Roof rails, Welcome Light - FR & RR, Leather seats, Leather & wood combination steering wheel, Auto tilt and telescopic adjuster steering wheel, Seats and Steering Position Memory Function, Tan interior color, Front Armrest Illumination, Double stitch door trim, Off-road Monitor, Individual Tyre Pressure Monitoring System, Temperature-Controlled Front Seats, Hands-free HDD Navigation System with Steering switch,DVD player with memory function, on 8" LCD Touch monitor, BOSE Premium Audio with 13 speakers, 9.3 GB Music Box Hard Drive, Splash Guard, 20” Machining cut Allow wheels, chrome City Bumper, Fog Light Chrome Finisher, BOSE Premium Audio with 13 speakers, Family Entertainment Package: Rear independent DVD Entertainment System, 7" rear LCD monitors, VTR Jack, Remote control and RES front switch control, Headphone (x2), Parking Guide Package: 3rd Generation "Around View Monitor", Parking assist guide display on monitor.",
Patrol LE-Platinum City (in addition to SE features): LED headlamp with daytime running light, Pop-up headlamp washer, Splash Guard, Fine-vision Meter, Crash Sensitive Automatic Unlock System, Drive Computer with built-in Combination Meters, Automatic Hazard Lighting System, 20" Alloy wheels, Remote Engine Starter, Hydraulic Body Motion Control System (HBMC), Rear fog lamps, Power adjustable seat (FR & RR) with power lumber support, One-touch Power Sunroof, Power Back Door, Speed sensitive power steering, DVD player on 7" LCD monitor, Audio and Bluetooth® Hands-free Phone System with Steering Switch, Flash memory Music server, Chrome Door Mirrors with Reverse Synchronization, Intelligent key with memory function, synchronized with A/C system, Roof rails, Welcome Light - FR & RR, Leather seats, Leather & wood combination steering wheel, Auto tilt and telescopic adjuster steering wheel, Seats and Steering Position Memory Function, Tan interior color, Front Armrest Illumination, Double stitch door trim, Off-road Monitor, Individual Tyre Pressure Monitoring System, Temperature-Controlled Front Seats, Hands-free HDD Navigation System with Steering switch, DVD player with memory function on 8" LCD monitor, BOSE Premium Audio with 13 speakers, 9.3 GB Music Box Hard Drive. 20" machining cut Allow wheels, Chrome City Bumper, Fog Light Chrome Finisher, Rain, Sensor front wiper, 3rd Generation "Around View Monitor" (AVM) with parking assist guide display on monitor, Rear independent DVD Entertainment System on 7" monitor, with VTR jack, remote control and RES front switch control, Back up collision intervention (BCI), Lane Departure Warning and Prevention (LDP), Intelligent Cruise Control (ICC) steering switch with Distance Control Assist (DCA), Intelligent Brake Assist (IBA ) with forward collision warning (FCW), Blind spot warning and intervention, Family Entertainment Package: Rear independent DVD Entertainment System, 7" rear LCD monitors, VTR Jack, Remote control and RES front switch control, Headphone (x2), BOSE Premium Audio with 13 speakers.
Customers can find out more about the new Patrol at the dedicated micro site: www.nissanpatrol-me.com
For more local information on Nissan, please contact:
RYMCO
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/
About RYMCO
Rasamny-Younis Motor Company S.A.L. (RYMCO), established in 1957, is one of the leading vehicle retail dealerships in Lebanon, holding the majority market share in the new vehicle retail industry and a considerable portion of the used vehicle market. RYMCO operates a chain of 20 independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. RYMCO, officially ISO certified (9001) in 2008, is the only automotive dealer to be listed on the Beirut Stock Exchange, having gone public in 1998. In 2008, RYMCO became the fastest growing automotive dealer in the country with an increase of 85.7% from 4,273 units in 2007 to 7,932 units in 2008. No other dealer in history has been able to match these sales figures in Lebanon.
In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It covered distribution for the area through SSS IREDI facilities in Reading; along with a boutique in the center of London in Piccadilly.
RYMCO S.A.L.also holds the majority of the shareholding of free zone companies in the nearby areas, which its main activity is the importation of Nissan and Infiniti vehicles and the storage of these vehicles in the free zone areas, for the purpose of reselling them in the region.
For more information about RYMCO, visit www.rymco.com.
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