CELEBRATE YOUR MOVEMBER SUCCESS WITH NIVEA MEN

CELEBRATE YOUR MOVEMBER SUCCESS WITH NIVEA MEN

Dubai, UAE; November 21 2014 – NIVEA MEN, the global leader in men skin care, gives you the secret tools to celebrate your November success with the NIVEA MEN Originals skin care range guaranteeing the best shave to look good and feel great.

The range, which was voted product of the year for the Gulf in male skin care category, offers a wide range of caring products covering all male grooming needs.

Movember is all about the engagement and commitment of men during the month of November to raise awareness of men's health issues, such as prostate cancer and other male cancers and that’s why NIVEA MEN is helping you put your best self forward and end the month with the perfect grooming experience.

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The preparation for your skin right before each shave is crucial to avoid irritation.  When you shave, the blade passes down the surface of the skin, the outermost layer of the skin is removed along with the hair. By removing this protective barrier, skin becomes dehydrated and the blade can also cause invisible microcuts, which can lead to irritations.

Start by cleaning the surface of your skin with NIVEA MEN Originals  Refreshing Face Wash, which will help in  reducing the likelihood of razor drag and a bad shave. The NIVEA MEN Shaving Gel with Ultra glide Technology ™ contains vitamin E and moisturizers to help prevent moisture loss and keep skin looking healthy. The Ultra glide Technology ™, improves razor glide and helps protect against micro cuts, shave irritations, and provides a close and extra comfortable shave. After shaving, make sure to splash your face with cold water to help close pores, then reach for a soothing after-shave product. NIVEA MEN After Shave Balms or NIVEA MEN  Face moisturizers that will immediately soothe discomfort after shaving and actively holds moisture in the skin preventing it from drying out.

Movember is a crucial initiative for engaging with men and raising awareness on important health issues and that’s why NIVEA MEN are helping them get back into shape with our range of products promising a fresh, clean look that suits every skin type and grooming routine.

Whether you use a straight razor, a safety razor, or blades of ice hockey skates it doesn’t matter – just shave with any fresh blade but choose the best shaving gels.

About Beiersdorf AG

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.

*Source: Euromonitor International Limited, NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2012.

For further information please contact:

Beiersdorf Middle East

Email: Shaima.Tahboub@Beiersdorf.com

www.beiersdorf-me.com

Email: feda.kassem@bm.com / raya.chamoun@bm.com

 

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