Media & Advertising

IAA-Lebanon Chapter Elects a New Committee

The IAA- Lebanon chapter held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate. The executive committee includes: Mr. Joe Ayache: President Mr. Louis El Hage: Vice President Mrs. Ghada

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IAA-Lebanon Chapter Elects a New Committee

The IAA- Lebanon chapter held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate. The executive committee includes: Mr. Joe Ayache: President Mr. Louis El Hage: Vice President Mrs. Ghada

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Arab Youth Survey reveals drop in optimism in region increasingly divided between Gulf states and the rest

Findings from ninth annual ASDA’A Burson-Marsteller Arab Youth Survey released 77% of young Lebanese say Daesh has become weaker over the past year Young Arabs view unemployment and extremism as the biggest problems holding the Middle East back, with the

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Arab Youth Survey reveals drop in optimism in region increasingly divided between Gulf states and the rest

Findings from ninth annual ASDA’A Burson-Marsteller Arab Youth Survey released 77% of young Lebanese say Daesh has become weaker over the past year Young Arabs view unemployment and extremism as the biggest problems holding the Middle East back, with the

/ Comments Off on Arab Youth Survey reveals drop in optimism in region increasingly divided between Gulf states and the rest

Hisense forecasts 20% growth in TV Business across MENA region in 2017

Following the announcement of sponsoring the 2018 FIFA World CupTM, Hisense, the world No 3 TV brand and leading Chinese white goods and electronics manufacturer forecasts greater steps in 2017 with an expected 20 per cent revenue growth. Adding on a

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Hisense forecasts 20% growth in TV Business across MENA region in 2017

Following the announcement of sponsoring the 2018 FIFA World CupTM, Hisense, the world No 3 TV brand and leading Chinese white goods and electronics manufacturer forecasts greater steps in 2017 with an expected 20 per cent revenue growth. Adding on a

/ Comments Off on Hisense forecasts 20% growth in TV Business across MENA region in 2017

MENA private equity poised for significant growth, says industry report

International Monetary Fund: MENA will become world’s third fastest-growing region over next five years  Study reveals UAE & Saudi Arabia leading in private equity investments at more than 75 per cent of investments by value  Egypt, Jordan, Tunisia & Lebanon

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MENA private equity poised for significant growth, says industry report

International Monetary Fund: MENA will become world’s third fastest-growing region over next five years  Study reveals UAE & Saudi Arabia leading in private equity investments at more than 75 per cent of investments by value  Egypt, Jordan, Tunisia & Lebanon

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Car Sickness Research to Put Brakes on Family Road Trip Curse – That Even Affects the Pet Goldfish

Ford working together with motion sickness experts to try reduce car sickness in future cars Start-stop traffic can spell car sickness misery, with new research showing, on average, passengers staring at screens felt ill after only 10 minutes Two in

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Car Sickness Research to Put Brakes on Family Road Trip Curse – That Even Affects the Pet Goldfish

Ford working together with motion sickness experts to try reduce car sickness in future cars Start-stop traffic can spell car sickness misery, with new research showing, on average, passengers staring at screens felt ill after only 10 minutes Two in

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Upcoming Launch of VICE Media & MOBY’s Partnership Aims to Disrupt the Digital Landscape with Ground-Breaking Youth Content

World’s leading youth-focused media company to offer localized digital and mobile content to the region’s surging youth population Partnership with leading independent media house MOBY Group kicks off VICE HQ in MENA will be strategically located in the UAE In

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Upcoming Launch of VICE Media & MOBY’s Partnership Aims to Disrupt the Digital Landscape with Ground-Breaking Youth Content

World’s leading youth-focused media company to offer localized digital and mobile content to the region’s surging youth population Partnership with leading independent media house MOBY Group kicks off VICE HQ in MENA will be strategically located in the UAE In

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BBC Creative selects Ericsson for post-production and media management services

Ericsson wins multi-year contract to deliver post-production and media management services for BBC Creative, the BBC’s in-house creative agency, following competitive tender process Ericsson will deliver end-to-end services, including desktop facilities, edit and audio suites and storage including browse functionality

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BBC Creative selects Ericsson for post-production and media management services

Ericsson wins multi-year contract to deliver post-production and media management services for BBC Creative, the BBC’s in-house creative agency, following competitive tender process Ericsson will deliver end-to-end services, including desktop facilities, edit and audio suites and storage including browse functionality

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IMPACT BBDO MIDDLE EAST, AFRICA AND PAKISTAN AWARDED WITH PRESTIGIOUS ‘NETWORK OF THE YEAR’ AND IMPACT BBDO DUBAI WITH ‘AGENCY OF THE YEAR’ AWARD AT DUBAI LYNX AWARDS

This Year’s Dubai Lynx awards were a triumphant evening for Impact BBDO Middle East, Africa and Pakistan, that saw the group taking home a total win of 40 trophies and culminating in the prestigious ‘Network of the Year’ title. In

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IMPACT BBDO MIDDLE EAST, AFRICA AND PAKISTAN AWARDED WITH PRESTIGIOUS ‘NETWORK OF THE YEAR’ AND IMPACT BBDO DUBAI WITH ‘AGENCY OF THE YEAR’ AWARD AT DUBAI LYNX AWARDS

This Year’s Dubai Lynx awards were a triumphant evening for Impact BBDO Middle East, Africa and Pakistan, that saw the group taking home a total win of 40 trophies and culminating in the prestigious ‘Network of the Year’ title. In

/ Comments Off on IMPACT BBDO MIDDLE EAST, AFRICA AND PAKISTAN AWARDED WITH PRESTIGIOUS ‘NETWORK OF THE YEAR’ AND IMPACT BBDO DUBAI WITH ‘AGENCY OF THE YEAR’ AWARD AT DUBAI LYNX AWARDS

Passion for Advertising Brings Communication Expert Manhal Nacouzi & Promising ITS Communications Group Together

After being a communication consultant, Manhal Nacouzi has joined ITS Communications Group in the capacity of COO as of March 2017. The young but highly promising communication agency was able to capture the veteran’s heart with its passion for advertising,

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Passion for Advertising Brings Communication Expert Manhal Nacouzi & Promising ITS Communications Group Together

After being a communication consultant, Manhal Nacouzi has joined ITS Communications Group in the capacity of COO as of March 2017. The young but highly promising communication agency was able to capture the veteran’s heart with its passion for advertising,

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GO Bananas with Bossini’s Minions Collection!

Bossini has launched their latest Minions collection and everyone is going bananas. The line includes shirts, sweaters and hoodies, featuring the fun-loving Kevin, Stuart and Bob in various designs and situations. Celebrating the launch, activations were held in City Centre

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GO Bananas with Bossini’s Minions Collection!

Bossini has launched their latest Minions collection and everyone is going bananas. The line includes shirts, sweaters and hoodies, featuring the fun-loving Kevin, Stuart and Bob in various designs and situations. Celebrating the launch, activations were held in City Centre

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Two Worlds Perfectly Merged in One Product: The new Eucerin® Sun Fluid Anti-Age SPF 50

An increasing number of studies show that there is a connection between UV exposure and the premature aging of the skin. Now protection from photoaging and accelerated skin aging is available – with an immediate visible effect. A study conducted

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Two Worlds Perfectly Merged in One Product: The new Eucerin® Sun Fluid Anti-Age SPF 50

An increasing number of studies show that there is a connection between UV exposure and the premature aging of the skin. Now protection from photoaging and accelerated skin aging is available – with an immediate visible effect. A study conducted

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Eucerin® Sun Creme Tinted CC combines powerful sun protection with an even natural tan

An effective sunscreen and unified complexion that instantly gives you a healthy, radiant look – Eucerin® Sun Creme Tinted CC combines these two essential elements.  The good news: More and more people know about the risks of sun exposure and

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Eucerin® Sun Creme Tinted CC combines powerful sun protection with an even natural tan

An effective sunscreen and unified complexion that instantly gives you a healthy, radiant look – Eucerin® Sun Creme Tinted CC combines these two essential elements.  The good news: More and more people know about the risks of sun exposure and

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The Essence of Contemporary Casual Wear!

GS adds Marc O’Polo to its leading international brands GS is pleased to announce the addition of the German brand Marc O’Polo to its portfolio. Premium modern and casual, Marc O’Polo embodies the concept of “Follow Your Nature”; bringing together

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The Essence of Contemporary Casual Wear!

GS adds Marc O’Polo to its leading international brands GS is pleased to announce the addition of the German brand Marc O’Polo to its portfolio. Premium modern and casual, Marc O’Polo embodies the concept of “Follow Your Nature”; bringing together

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LG changes the world’s washing paradigm with its latest TWINWashTM washing machine launched across MEA

LG Electronics (LG) showcased its latest in innovative clothing care solutions at its long-awaited regional launch event for partners and retailers across the Middle East and Africa. Featured among the clothing care lineup was LG’s all-new TWINWashTM washing machine, which

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LG changes the world’s washing paradigm with its latest TWINWashTM washing machine launched across MEA

LG Electronics (LG) showcased its latest in innovative clothing care solutions at its long-awaited regional launch event for partners and retailers across the Middle East and Africa. Featured among the clothing care lineup was LG’s all-new TWINWashTM washing machine, which

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beIN expands entertainment portfolio through launch of on-demand services and seven new channels

Over two thousand programs including over 300 latest movies available at launch beIN has launched multiple on-demand services and new entertainment channels to strengthen its position as a comprehensive family entertainment platform. beIN’s on-demand products include a Box-office channel that

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beIN expands entertainment portfolio through launch of on-demand services and seven new channels

Over two thousand programs including over 300 latest movies available at launch beIN has launched multiple on-demand services and new entertainment channels to strengthen its position as a comprehensive family entertainment platform. beIN’s on-demand products include a Box-office channel that

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Clean energy offers massive potential for GCC to maintain global energy leadership and reap substantial fossil fuel savings: report

Renewable energy (RE) plans for region’s electricity sectors could result in overall savings of USD 55 to 87 billion  Fossil fuel savings in power and water sectors could peak at around 400 million barrels of oil equivalent by 2030  Savings

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Clean energy offers massive potential for GCC to maintain global energy leadership and reap substantial fossil fuel savings: report

Renewable energy (RE) plans for region’s electricity sectors could result in overall savings of USD 55 to 87 billion  Fossil fuel savings in power and water sectors could peak at around 400 million barrels of oil equivalent by 2030  Savings

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Journalist Kawssar Hanboury launched her website “WAW Surprise”

Kawssar Hanboury, the chief editor of “El Iktisad” website, launched her new website “WAW surprise” yesterday at the Chamber of Commerce, Industry and Agriculture in Beirut, in the presence of former minister Nicolas Sehnaoui and a representative of the Minister

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Journalist Kawssar Hanboury launched her website “WAW Surprise”

Kawssar Hanboury, the chief editor of “El Iktisad” website, launched her new website “WAW surprise” yesterday at the Chamber of Commerce, Industry and Agriculture in Beirut, in the presence of former minister Nicolas Sehnaoui and a representative of the Minister

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its. Communications Carries on Expansion in Communication Field Becoming an Integrated Agency Thanks to New Customers and Innovative Services

In 2017, its. Communications continues to consolidate its presence in the world of communication and marketing and to expand its portfolio of customers – or partners, as it would rather call them – aiming at including new entities from various

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its. Communications Carries on Expansion in Communication Field Becoming an Integrated Agency Thanks to New Customers and Innovative Services

In 2017, its. Communications continues to consolidate its presence in the world of communication and marketing and to expand its portfolio of customers – or partners, as it would rather call them – aiming at including new entities from various

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Royal Lashes with Talika at “the Royal Night 2017” by OrchIdea

In line with its mission to always satisfy women and provide them with royalty treatments and beauty products, TALIKA participated in the “Royal Night” event organized by the company Orchidea by Rita Mansour on Tuesday January 17, 2017 at Blue

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Royal Lashes with Talika at “the Royal Night 2017” by OrchIdea

In line with its mission to always satisfy women and provide them with royalty treatments and beauty products, TALIKA participated in the “Royal Night” event organized by the company Orchidea by Rita Mansour on Tuesday January 17, 2017 at Blue

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Reserveout: Restaurant Reservations Simplified

Tired of wasting your time and credit on calling to reserve at your favorite place? Well reserve out is making it easier for you, just download the Reserveout app or visit www.reserveout.com  and reserve online in more than 160 of

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Reserveout: Restaurant Reservations Simplified

Tired of wasting your time and credit on calling to reserve at your favorite place? Well reserve out is making it easier for you, just download the Reserveout app or visit www.reserveout.com  and reserve online in more than 160 of

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Automotive brands dominate top ten most Intimate Brands in the UAE, according to Brand Intimacy 2017 Report by MBLM Dubai

UAE citizens and residents feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, the most comprehensive study of brands based on emotions. The most intimate brand in the UAE for the second

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Automotive brands dominate top ten most Intimate Brands in the UAE, according to Brand Intimacy 2017 Report by MBLM Dubai

UAE citizens and residents feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, the most comprehensive study of brands based on emotions. The most intimate brand in the UAE for the second

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Dubai’s Reversed Wave – Towards a Multipolar Knowledge World

By Abdul Kader Kamli, Research Consultant, Orient Planet Research The invention of the alphabet by the Phoenicians 3,000 years ago had led to the preservation and accumulation of human knowledge. Building on this regional heritage, the Arabic/Islamic civilization contributed tremendously

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Dubai’s Reversed Wave – Towards a Multipolar Knowledge World

By Abdul Kader Kamli, Research Consultant, Orient Planet Research The invention of the alphabet by the Phoenicians 3,000 years ago had led to the preservation and accumulation of human knowledge. Building on this regional heritage, the Arabic/Islamic civilization contributed tremendously

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CBeebies wins Channel of the Year at the Children’s BAFTAs 2016

Sarah and Duck BBC Children’s and Learning in the UK cleaned up at last Sunday’s Children’s BAFTAs, winning 13 awards, including the prestigious Channel of the Year Award for CBeebies. Other notable highlights included Best Pre-school Animation for Hey Duggee

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CBeebies wins Channel of the Year at the Children’s BAFTAs 2016

Sarah and Duck BBC Children’s and Learning in the UK cleaned up at last Sunday’s Children’s BAFTAs, winning 13 awards, including the prestigious Channel of the Year Award for CBeebies. Other notable highlights included Best Pre-school Animation for Hey Duggee

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5G subscriptions to reach half a billion in 2022: Ericsson Mobility Report

25 percent of all subscriptions will be 5G in North America in 2022, representing the highest market penetration in the world Mobile broadband to account for 90 percent of all subscriptions by 2022 29 billion connected devices by 2022, of

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5G subscriptions to reach half a billion in 2022: Ericsson Mobility Report

25 percent of all subscriptions will be 5G in North America in 2022, representing the highest market penetration in the world Mobile broadband to account for 90 percent of all subscriptions by 2022 29 billion connected devices by 2022, of

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Product Placement- DermoViva Olive Baby Hair Oil

Hair oil with natural ingredients are highly preferred option for babies as their hair care needs are different from that of adults. Baby hair are thinner and softer that is more prone to breakage as well as tangles and knots

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Product Placement- DermoViva Olive Baby Hair Oil

Hair oil with natural ingredients are highly preferred option for babies as their hair care needs are different from that of adults. Baby hair are thinner and softer that is more prone to breakage as well as tangles and knots

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Strongest African teams fight for regional glory in ‘Cup of African Nations’ football tournament

Exclusive and extensive coverage of CAN being planned by beIN December 12, 2016 – Sixteen African teams, including four Arab teams, will face off in the African regional premium event, the ‘Cup of African Nations’ (CAN). Teams from Algeria, Morocco,

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Strongest African teams fight for regional glory in ‘Cup of African Nations’ football tournament

Exclusive and extensive coverage of CAN being planned by beIN December 12, 2016 – Sixteen African teams, including four Arab teams, will face off in the African regional premium event, the ‘Cup of African Nations’ (CAN). Teams from Algeria, Morocco,

/ Comments Off on Strongest African teams fight for regional glory in ‘Cup of African Nations’ football tournament

GCC F&B industry experiencing unprecedented growth buoyed by rising population & tourists arrivals, says report

Food consumption alone expected to reach 51.9 million metric tons by 2019 CAGR of 3.5 per cent in food consumption between 2014 and 2019 projected Tourist arrivals forecasted to witness annual average growth of 7.8 per cent between 2014 and

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GCC F&B industry experiencing unprecedented growth buoyed by rising population & tourists arrivals, says report

Food consumption alone expected to reach 51.9 million metric tons by 2019 CAGR of 3.5 per cent in food consumption between 2014 and 2019 projected Tourist arrivals forecasted to witness annual average growth of 7.8 per cent between 2014 and

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beIN wins ‘Broadcast Trendsetter of The Year 2016’ Award at Broadcast Pro Middle East Summit

Award recognizes beIN’s rapid global expansion, customer focused innovations, success of building a formidable entertainment portfolio and subscriber growth beIN won the prestigious award of ‘Broadcast Trendsetter of The Year 2016’ in the recently held Broadcast Pro Middle East Summit

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beIN wins ‘Broadcast Trendsetter of The Year 2016’ Award at Broadcast Pro Middle East Summit

Award recognizes beIN’s rapid global expansion, customer focused innovations, success of building a formidable entertainment portfolio and subscriber growth beIN won the prestigious award of ‘Broadcast Trendsetter of The Year 2016’ in the recently held Broadcast Pro Middle East Summit

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“Le Salon d’Adonai” a meticulous addition to the Lebanese authentic cuisine in Byblos

With less than 7 years in the business, Adonai, Le Petit Libanais restaurant was able to attract a large number of food lovers, and especially Lebanese cuisine connoisseurs, to its place located in Byblos, the majestic city, renowned for its

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“Le Salon d’Adonai” a meticulous addition to the Lebanese authentic cuisine in Byblos

With less than 7 years in the business, Adonai, Le Petit Libanais restaurant was able to attract a large number of food lovers, and especially Lebanese cuisine connoisseurs, to its place located in Byblos, the majestic city, renowned for its

/ Comments Off on “Le Salon d’Adonai” a meticulous addition to the Lebanese authentic cuisine in Byblos

Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series

The new series drives enthusiasts to trace and share their weekend adventures across the region through the Land Rover Ardhi Mobile App As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa

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Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series

The new series drives enthusiasts to trace and share their weekend adventures across the region through the Land Rover Ardhi Mobile App As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa

/ Comments Off on Land Rover Reveals its Discovery Sport #WeekendAdventure Film Series