Casio’s initiative aims to boost achievements of local
Emirati sports talent
Casio G-Shock, in collaboration with Emirati Motocross champion Mohammed Al Balooshi, has launched a Limited Edition Al Balooshi Mudmaster timepiece that comes in a special Collector’s Box. The special Mudmaster Watch Box is produced in limited quantity for discerning local watch aficionados, as part of a Casio initiative to promote Al Balooshi in the UAE and support other local sports talents.
The professional motorcycle rider with the largest awards, Al Balooshi and his team members were present at the launch event, which was held recently in partnership with the Concepts Store in City Walk in the presence of senior officials from Casio Middle East. The event was highlighted with a special Meet & Greet and an autograph signing session for Al Balooshi fans, followed by the announcement of winners of the social media competition that was conducted on the brand’s social media pages prior to the launch.
G-Shock Mudmaster is mud and shock resistant, built to prevent intrusion by sand, mud or dust to ensure reliable operation even in harsh environments. It has triple-sensors that provide quick and precise direction and measurement of atmospheric pressure, temperatures and altitudes.
Koji Naka, Managing Director, Casio Middle East, announced: “Featuring Mohammed Al Balooshi in our limited edition G-Shock Mudmaster and the special Collector’s Box is part of Casio’s efforts to support Emirati champions and highlight their achievements particularly in the field of sports. The collaboration is a natural partnership that reflects our shared values in excellence, precision, toughness and shock resistance.
Al Balooshi, who is the first Emirati to take part in the Dakar Rally in the motorcycles category, commented: “It is a wonderful opportunity to be part of a noble initiative with the aim of inspiring the younger generation of Emirati sports talents and I am proud to represent the local sports community to the world. It is very important for every local talent to gain the support of world-class brands and I thank Casio Middle East and the management for their trust and cooperation, and for helping me accomplish my mission along the way. G-Shock is a very powerful brand which has many cool features that have stayed with me all throughout my trainings. My Casio G-Shock Mudmaster is a companion that truly meets me at the performance level.”
Casio Middle East declared that it will continue to promote activities and collaboration initiatives that highlight the remarkable accomplishments of local Emirati sports talents with the objective of inspiring the younger generation in further pursuing their goals, with the support of the sports community in the UAE.
About CASIO Middle East FZE
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.