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MICHAEL KORS UNVEILS 2019 QIXI CAMPAIGN STARRING LEO WU AND LAREINA SONG

Michael Kors is pleased to announce the release of its 2019 Qixi campaign featuring brand ambassadors Leo Wu and Lareina Song.The images, shot by world renowned Chinese photographer Kai Z Feng, convey the signaturespeed, energy and optimism of Michael Kors while highlighting the brand’sQixi Graffiti print. The print, which was created in celebration of Qixi,features hand-drawnheart and star motifs in graphic red, black and blush pink.This year’sQixi capsuleincludesproductsacross several categories, with the special graffiti print found on handbags, sneakers, slides, outerwear, ready-to-wear, watches and jewelry.This 2019 Qixi campaign will launch across digital and social channels on July 17and will be celebrated at a brand event on July 26thin the Michael Kors Chengdu store. Michael Kors announced lastweek that Leo Wu hadbeen named the brand’s first Greater Chinaambassador, and Lareina Song as itsnewestChina brand ambassador.

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