TAG Heuer, in partnership with ETS. H. Atamian has reopened its flagship boutique, located at the heart of one of Beirut’s key historical landmark destinations, at Beirut Souk.
The avant-garde Swiss watch brand continues to strengthen its presence across the Middle East and in collaboration with ETS. H. Atamian, its exclusive partner and leading luxury retailer in Lebanon since 1927. Together they have redone the new TAG Heuer boutique to reflect the global TAG Heuer identity with a modern, contemporary and sports-oriented ethos, where an immersive customer shopping journey is guaranteed.
The re-opening was celebrated in style and attended by VIP customers, watch connoisseurs, friends of the brand and hosted by Mr. Paul Boissonnet, Brand Director for TAG Heuer Middle East, Mr. Mher Atamian, Managing Director of ETS. H. Atamian and Mr. Barkev Atamian, Brand Director of ETS. H. Atamian.
“TAG Heuer is synonymous with cutting edge watchmaking, as well as innovation and we are very proud to be re-launching our flagship boutique in Beirut, with our esteemed local partners ETS. H. Atamian, with whom we have a longstanding and steadfast relationship. Our flagship first established a presence in Beirut in 2008 and the newly re-launched boutique further demonstrates our commitment to both Lebanon, and the wider Middle East region,” said Paul Boissonnet, Brand Director for TAG Heuer Middle East.