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PURIFICACION GARCIA MEN FW19 BOOK – CHAPTER 01

Each individual is recognized by their personality, and aesthetics are a part of it. Eachgesture, hang-up, tone of voice or recurring tic makes us unique.The Purificación García man has its own codes and they are part of each of the pieces inthe Fall Winter 2010 collection.As the season progresses, a series of key symbols are introduced.The cube is always present. It was first introduced as part of the menswear collection in1998. Today it has become a symbol that transmits the brand’s values.Our lucky number, the 8, communicates symmetry and pure lines, a continuous strokethat never ends and that serves as measure for our 0.8 cm cube.The Catarina. Our passion for this friendly and geometric insect with 8 black dots beganduring a trip to Mexico, where “catarina” means ladybird, a lucky charm.We end the season covered in fabrics conceived to deceive, PG’s geometric camouflage.Primary colors, geometry and simplicity of lines are maintained in new silhouettes andsurprising details.

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