The Malls division of Al-Futtaim has announced the launch of a new 22,143 sqm expansion to Cairo Festival City Mall strengthening its position as the leading Malls and retail experience developer with its strong portfolio of Festival City Malls in the MENA region. The new area, called ‘Festival Avenue’, will bring a further 100 shops, including 60 retail stores which will offer numerous international and first to market brands, 20 new food and beverage outlets and two brand new entertainment concepts, providing an unparalleled shopping and lifestyle experience to New Cairo.
Festival Avenue will introduce several new luxury brands to truly elevate shoppers’ experience offering a range of products from watches, jewellery and men’s and women’s fashion. New much sought-after brands arriving as part of the expansion include big names such as Mont Blanc, OMEGA, Bvlgari, Zzegna, Versace CJ, EA Junior, Love Moschino, Le Collezione, Burberry, Salvatore Ferragamo, Cole Haan, Roberto Cavalli Sport, Red Valentino and Hackett. For several of these brands, including Zzegna, Cole Haan, Red Valentino and Roberto Cavalli Sport, Cairo Festival City Mall will be bringing them to the Egypt market for the first time.
Commenting on the expansion, Timothy Earnest, Group Director of Al-Futtaim Malls stated: “The retail sector in Egypt is witnessing huge growth and we want to further support its development. Cairo Festival City and Cairo Festival City Mall have always been the gateway to New Cairo in the heart of all the action, that is what truly sets it apart from any other retail destination. As part of our ongoing commitment to provide exceptional experiences to our shoppers we are thrilled to announce the launch of Festival Avenue which delivers an even further elevated experience and supports our vision of creating a distinct retail concept and true retailtainment destination.”
“The brand-new Festival Avenue luxury expansion will cement Cairo Festival City Mall as setting the standard of retail in Egypt as it enhances its position as Egypt’s premium urban entertainment and retail destination,” he concluded.
Seen as the go-to lifestyle and entertainment destination in New Cairo, Cairo Festival City Mall is underpinned by a strong entertainment offering, including Bounce, the free-jumping revolution adrenaline playground that immerses visitors in an atmosphere of adventure and fun; Magic Planet, the popular award-winning family entertainment centre and Kidzania, an interactive city made for children that combines inspiration, fun and learning through realistic role-play. Paired with a diverse retail and food and beverage mix, Cairo Festival City Mall is geared towards creating moments of fun, socialization and entertainment for all the family.
Twenty minutes from Cairo International Airport and thirty minutes from Cairo Tower, Cairo Festival City Mall serves a population of over 3.1 million in the primary and secondary trade areas. According to latest figures from Global Retail Strategies, New Cairo City is expected to experience a 15% per annum growth rate in population for the coming years.
Festival Avenue will have approximately 1000 parking spaces and a new to market 1,567 sqm food hall featuring outlets with both inside and outside terraces. It features simple circulation patterns and seamless integration with the existing Mall including transport infrastructure. Strategically situated to the east of Cairo’s Ring Road, Cairo Festival City is easily accessible to neighborhoods such as Maadi, Helipolis and Nasr City.