Winner of Onboard Hospitality Award for First Class Kit
Lufthansa has introduced its new premium amenity kits. The new First Class Amenity Kit, which will be on board starting the end of May, recently won first place at the Onboard Hospitality Award 2018. One thousand readers of the renowned British trade magazine took part in the survey that helped Lufthansa win the coveted award in the category “Best for First”. The following criteria were assessed: First impression, quality, durability, weight, usefulness, design, functionality, taste, content and enrichment of customer experience.
The ladies’ model of the Windsor Amenity Kit (designed and produced by Skysupply) is modern and elegant, with an elaborate finish. Not only is it a travel bag that offers space for cosmetics and accessories, but also has a detachable carrying strap so that the bag can be used as a handbag or clutch. The men’s model is classic and functional. It includes a modern, straightforward design that can be used in eve-ryday life, both as a travel bag and as a practical organizer. The contents of the First Class Kits include exclusive products from La Prairie.
Lufthansa’s Business Class Reisenthel Amenity Kit was among the finalists at the Onboard Hospitality Award. These amenity kits (designed and produced by Spiriant, a subsidiary of LSG group) will be offered beginning in July. The bags come in three different variations that feature the new Lufthansa design and are equipped with high-quality cosmetics from L’Occitane. The idea of sustainability was at the forefront of product development. The bags can be reused after the trip, for example as a shopping bag, pencil case or cosmetic bag.
The same environmental awareness is at the forefront of the Lufthansa Premium Economy offering. As of mid-July, new “Around the World” Amenity Kits will be avail-able, which are ideal for reuse as shopping or beach bags and thus contributing to a reduction in plastic waste. With five different designs (Eiffel Tower, Brandenburg Gate, Frankfurt Skyline, Statue of Liberty and Golden Gate Bridge) they are also suitable as collectors’ items.