Starbucks® launches new at-home range of espresso capsules
Range will be available across the Middle East and North Africa Region
Starbucks today announced the launch espresso capsules compatible with Nespresso® machines* as it expands its presence in the at-home coffee sector in Middle East and North Africa Region.
The new Starbucks espresso capsules are made using some of the finest Starbucks coffees and will enable customers to enjoy the same delicious coffee at home as they do in store. Applying 45 years of expertise in the ethical sourcing, roasting and brewing of the highest quality Arabica coffee beans, Starbucks will now bring great coffee to even more customers.
Rana Shaheen, Regional Communications and CSR Manager said, “Our customers value convenience and expect excellent coffee wherever they are. The single serve coffee capsule market is growing fast, and by launching these new espresso capsules we have a great opportunity to bring the Starbucks quality coffee experience to even more consumers right where they want it, at home.”
The new Starbucks espresso capsules are compatible with Nespresso® machines* and will be sold across Starbucks stores in the Middle East and North Africa.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today, the company is the premier roaster and retailer of specialty coffee in the world through its stores chain around the globe. The company commit to bring the unique Starbucks Experience to every customer through every cup. To share in the experience, please visit us in our stores. To learn more about Starbucks, go to mena.starbucks.com.