Exquisite four-day event features leading designers, exhibitors & artists who are showcasing their luxurious in-season-collections- fashion labels, jewellery brands & wedding accessories

H.E. Mariam Mohamed Al Rumaithi, Chairwoman of the Executive Board of Abu Dhabi Business Women Council, opened Bride Abu Dhabi 2018, annual wedding and lifestyle event supported by Danat Al Emarat Hospital for Women & Children. The exquisite four-day event features leading designers and exhibitors from all over GCC who are showcasing their luxurious in-season-collections- fashion labels, jewellery brands, wedding accessories, skin care products and make-up and hair styling products. The show also features medical experts and health educators aimed at raising awareness on women’s health.

The opening day of Bride Abu Dhabi 2018 saw brides-to-be, fashionistas and style icons in the region gather to explore the ultimate shopping experience ahead of the Holy Month of Ramadan. By showcasing extensive collection of the latest Ramadan fashion products from over 250 exhibitors, the event provides its visitors with a wide range of fashion, lifestyle accessories to add glitz and glamor to the festivities. In addition, the platform has brought together leading social media influencers, celebrated style icons and fashion bloggers and vloggers from Kuwait and the UAE such as Mariam Mohammed, Latifa Al Shamsi, SohaMT, Al Maiiith, Sondos Al Qattan, HerMajesty (Shahad) and Fatma Husam.

The 2018 edition of Bride Abu Dhabi brings an incredible array of splendor, grandeur, beauty, wellness and health education under one roof for brides-to-be and lifestyle conscious women. Organized by Informa Middle East, dazzling fashion shows, mainstage beauty demos, expert tips and tricks and ‘special’ zones such as Jewellery zone, Health Club, Arabic Lifestyle Zone and Pamper zone are highlights of the 2018 edition of the leading bridal event. Leading Emirati bloggers are also making their presence felt at this must-visit event, while Brush and Strokes & Bling is showcasing a live portrait painting session to mark the Year of Zayed.

Bride Abu Dhabi 2018 is set to keep the visitors entertained with its mainstage performances offering amazing entertainment experiences that feature leading international and regional designers who are displaying their exclusive collections on the ramp namely Al Daker Couture, Atelier Zuhra, Julea Domani Haute Couture and Amato Couture.

. Another highlight of this year’s show is the Arabic Fashion Awards, a platform for fresh, young regional and local minds to combine creativity with history, culture and environment, to design trendy, contemporary outfits.

Mainstage performances include ‘How to get the perfect hair, skin and body for your wedding;’ shows featuring Middle Eastern and European bridal hairstyles and more.

Khalifa Al Qubaisi, Acting Chief Commercial Officer of ADNEC said: “We are confident that Bride Abu Dhabi 2018 will continue to draw considerable regional and local attention which falls in line with ADNEC’s mission to host a diverse range of events that project Abu Dhabi as a preferred destination for local, regional and international events and exhibitions. The Abu Dhabi National Exhibition Centre ensures distinguished experience for the exhibitors with its high end and flexible halls designed according to the best international standards and spread over 133,000 square meters”.

“Shows such as these are a welcomed addition to the events landscape in Abu Dhabi, given how increasingly fashion-conscious people have become. With local and regional designers converging at the venue, it is a golden opportunity for visitors to connect with the who’s-who of the fashion world. The event, with its glitz and glamour is sure to be a worthy feather in the cap for ADNEC, with its rich history of playing host to popular and much-awaited events,” he added.

Pip Kalsi, BRIDE Event Manager of Informa Middle East, said: “We are positive that Bride Abu Dhabi 2018 will bring new exciting collection to our visitors, especially that it opened in the presence of H.E. Mariam Al Rumaithi, Chairwoman of the Executive Board of Abu Dhabi Business Women Council, who herself is also a prominent blogger and influencer. We were keen to bring exhibitors together onto a single platform, a week before Ramadan. There are a wide range of choices to keep visitors entertained such as fashion shows, mainstage demos and exciting performances and a lot more lined up in the coming days, including an exclusive display from Brush and Strokes & Bling and several interesting events.”

Tickets to the event are available on the Show’s official website in Standard and Premium Categories.  Standard tickets are priced at AED 30 at the door, while premium tickets are priced at AED 80 at the door. Premium tickets allow a fast track entry to the event, exclusive seating at the main stage for fashion shows and beauty demos, access to the premium lounge sponsored by Ethan Allen with light refreshments provided by Angelina’s Dubai, exclusive access to mini beauty and spa treatments at the Pamper Zone and will also give a chance to meet & greet the high-profile Kuwaiti style icons, influencers and experts in the field.

Sponsored by the Canadian Medical Center as the Beauty and Wellness Zone for the event; Fairmont Bab Al Bahr as the official hotel sponsor; Tips and Toes as its Pamper Zone sponsor, and Reem Gaby Studio as its Fashion Photographer and Videographer sponsor. BRIDE promises to bring an unforgettable blend of style, fashion, glitz and glamor to the capital. 

About BRIDE

BRIDE is one of the region’s premier wedding and lifestyle event in the Middle East that brings together thousands of enthusiastic local, regional and global exhibitors, influencers, artists, designers and visitors under one roof.  This event is the ultimate one-stop-shop for brides and fashion-conscious shoppers, with everything to ensure that the wedding experience is memorable and stylish. in addition to being dynamic, glitzy and highly interactive.

About Danat Al Emarat Hospital 

Danat Al Emarat Hospital, part of United Eastern Medical Services (UE Medical), is a world-class women and children’s specialty hospital located in Abu Dhabi. Offering a comprehensive range of inpatient and outpatient medical services including Obstetrics & Gynecology, Women’s Diagnostics & Breast Imaging, Minimally Access Surgery, Neonatology & Pediatrics, General & Pediatric Surgery, Bariatric Surgery and more, all of which are equipped with the latest technologies and highly-qualified staff to provide unmatched patient and family-centered care. 

About Informa Exhibitions 

Informa Exhibitions delivers over 150 trade and consumer exhibitions annually across the globe. More than 800 talented individuals collaborate to present market-leading events for sectors including Beauty, Construction, Design, Life Sciences, Maritime, Nutraceuticals, Pop Culture and Real Estate. Through face-to-face and digital channels, Informa Exhibitions enables communities to engage, experience and carry out business. Informa Exhibitions’ Brands include Arab Health, Cityscape, China Beauty Expo, World of Concrete and Fan Expo.