Sharjah Summer campaign showcases water events and family and kids themed activities at Al Majaz and Al Qasba Waterfront areas
As a part of the ongoing ‘Sharjah Summer’ campaign, Sharjah Commerce and Tourism Development Authority (SCTDA) has revealed the exciting new activities and promotions, including water-based and family oriented events, at the Al Majaz and Al Qasba Waterfront in Sharjah. This falls in line with “Sharjah Tourism Vision 2021”, which aims at positioning the emirate as a leading local, regional and global tourist destination.
According to the SCTDA, the ‘Sharjah Summer’ campaign is a unique initiative focused on throwing the spotlight on the emirate’s tourism potential, which includes must-see places, major exciting events and highly attractive promotional activities–all developed and designed to position Sharjah as a highly preferred tourism haven. In addition, the campaign also aims to offer a unique experience to tourists and visitors.
Sharjah-Al Majaz Waterfront
H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Launching of the new activities during ‘Sharjah Summer’ Campaign and adding that the planned set of events and programs have been designed to give a positive vibe for families, especially children, in a bid to attract more visitors and tourists to the emirate. The campaign has been implemented to further reinforce efforts in achieving SCTDA’s vision by attracting more than 10 million visitors by 2021 and strengthening its reputation as an ideal family destination.”
Visitors can avail of key discounts of up to 20 to 50 per cent on meals upon purchase of their entrance tickets. Some of the attractions to look out for at the area are a splash park, pirate village, kids’ movie nights, food and beverage stalls, memorial room, an arts & crafts workshop, face painting sessions, treasure hunt, live water shows for children and many other exciting offerings. Meanwhile, Al Qasba Waterfront area will be showcasing highly entertaining games, promotions, arts & crafts workshops, free kids’ movies and more.
The inaugural edition of the Sharjah Summer campaign was launched on June 27 and features events, educational & creative programs and workshops that aim to attract residents and tourists. The campaign will continue until September 8, 2017.
About Sharjah Summer Campaign
The Sharjah Summer campaign is a project organized by the Sharjah Commerce and Tourist Development Authority (SCTDA). The event, which will run from June 27 to September 8, 2017, is being positioned as one of the biggest events being organized in the emirate–featuring many unique, quality activities that promote family tourism and boost Sharjah’s status as a special tourist destination for all, in particular, for the Arab Gulf region in all seasons. To date, there are around 28 participants from both the public and private sector for the Sharjah Summer Initiative. In addition, partners for the event are composed of concerned government institutions, shopping centres, travel agencies, airlines and other private sector entities.
Sharjah Commerce and Tourism Development Authority (SCTDA) was established in 1996 by Emiri Decree No. 5, with the objective of promoting commercial and tourism activities in the Emirate of Sharjah.
SCTDA endeavours to develop these sectors through various events, activities and issuances, and promotes the emirate at all local, regional and international levels.
Consequently, it carries out all the work and activities necessary to achieve their goals by way of planning and drawing up strategic plans to further development and to promote the tourism industry in all its forms. SCTDA also undertakes all related social and economic studies. It compiles the policies for participating in the local, regional and international exhibitions. SCTDA also aims at marketing and promoting Sharjah to attract foreign investment.
SCTDA uses all available means and different media to raise public awareness locally, regionally and internationally of the unique features Sharjah offers as a special tourist destination. On the international front, it seeks to participate in international and regional events and activities to promote the emirate and place it on top of the international map. Today, Sharjah has become a preferred destination for tourists from around the world.