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Azadea Group wins big at the 2016 Middle East Retail Forum

Zara, Virgin, Eataly and PAUL dominated the 6th edition of the of the renowned RetailME Awards in Dubai

Azadea Group, the premier lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East and Africa, has announced winning 6 awards through its prominent brands at the 6th edition of the RetailME awards. These accomplishments cement the group’s position as a regional major provider of internationally established and developed concepts varying from fashion & accessories, to food & beverages, multimedia, sporting goods, home furnishings and beauty & cosmetics.


The RetailME Awards rewards excellence across a range of retail categories and felicitates top performing retailers. The renowned “Zara” brand was announced the winner of the Most Admired Retailer of the Year award in the Fast Fashion category. The leading multimedia store “Virgin” won the Most Admired Retailer of the Year award in Leisure and Most Admired Online Retailer of the year. “Eataly” won the Most Admired Rising Star of the Year award in addition to the Most Admired Retailer of the Year award in the Fine Dining category. Last but not least, the world famous “PAUL” won the Most Admired Retailer of the Year award in the Casual Dining category.


“Being recognized as a winner at the RetailME Awards is a great accomplishment  for Azadea Group, and a great success for the brands we represent as a company”, declared Said Daher, CEO of the Azadea Group. “The awards for Zara, Virgin, Eataly and PAUL could not be possible without the vision of constantly introducing new international lifestyle experiences closer to our local consumers”. He added, “The occasion presented today is an excellent illustration of the endless possibilities to further develop our brands and a substantiation to the dedication, level of professionalism and passion our employees have.

This year’s Retail ME awards have retained the essence each edition has demonstrated, since the initiative’s inception, which seeks to showcase each retail brand’s success, accomplishments and creativity. The Azadea Group’s achievements at the RetailME awards reflect the Group’s experience and dedication in reinforcing and developing international brands into a successful wide range of retail experience.


About Azadea

Azadea Group is a premier lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East and Africa.  Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty & cosmetics.  With over 12,000 employees, the company boasts a solid infrastructure overseeing more than 650 stores spread across 13 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates.

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About Paul

Since 1889, when the first PAUL Bakery opened near Lille, the family-owned brand has stayed true to its heritage of French rustic cooking and traditional baking. Using only the best, freshest ingredients, traditions of five generations have seen PAUL become the world’s favourite bakery; known for its fine breads, baked in ovens in full view of its customers. Although famous for its breads, cakes and desserts PAUL also offers a wide selection of quality French casual dining dishes that epitomise its French roots. As unpretentious as each restaurant’s famous black-front, PAUL’s rustic dishes include traditional soups, quiches and signature French dishes. The restaurants also offer a kids menu.

PAUL Bakery & Restaurant caters to the French way of life, with ‘Maison de Qualité’ at the very heart of its success.

About Eataly

The idea behind Eataly is very simple: to gather a variety of high-quality Italian foods under one roof where people can eat, shop and learn. As an original “marketplace”, Eataly invites customers to be active participants in an innovative tasting experience, as they move between sections savoring the high quality traditional Italian foods, beverages, produce and artisanal products on offer, or try new dishes and products from Eataly’s regularly changing regional highlights. Since its inception in 2002, when the first store opened in Turin after five years of research and planning, Eataly has been inspired by sustainability, responsibility and sharing. Its commitment to bringing the best quality produce from all corners of Italy, results in a network of over 2,000 small suppliers.

Promising choice, accessibility and knowledge, Eataly affords any lover of Italian food a place in which to enjoy, savour and discover.

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