KARL LAGERFELD welcomed the UAE press into the World of Karl for their first event in Dubai after their expansion into the Middle East last May. The intimate setting was transformed into a visual displayed of the brand’s latest news and allowed an interactive aspect with the brand’s best-selling items and a capsule collection that is on its way to store this month!
One-on-one tours formally introduced the ikonic kollections and kool exploration. The Spring Summer 2015 kollection drives color from bright shades to pastel tones and guests had hands on opportunity to feel out the ready-to-wear kollection that has plans to hit Dubai at the end of 2015. Also on display were the brand’s watches, perfumes, candles and eyewear.
The event also marked the reveal of the Tiffany Cooper mini capsule collection that will hit store on April 22nd. Tiffany Cooper is a renowned artist known for her humorous depiction of characterized cartoons. Her offbeat portrayals of the fashion world lead to her mini-collection within the brand’s SS15 kollection of fun ready-to-wear apparel and accessories from Choupette phone cases to shoes and clutches.
The Karl Kolors Accessories Kollection depicts the latest Karlism that Kolor is the new black! The accessories collection ranges from satchel, totes, to the K Kasslics and Kuilted bags. Guest got the behind the scenes of the season’s advertising campaign shot by Karl Lagerfeld in Paris featuring the famous models Kendall Jenner, Ming Xi and Sascha Luss joined by Baptiste Giabiconi.
KARL LAGERFELD offered round trip transportation for their guest who left just as pampered as they came in with one of the Karl Kolors notebook. Macaroons, éclairs and cupcakes were passed around with edible ink of Tiffany Cooper’s depiction of Karl Lagerfeld and their klassic logo.
Feel like you missed out on the fun? On April 22nd another event in Doha is set in celebration of the brand’s first store in the Middle East. Elsewhere, patrons and fans of Karl Lagerfeld can enjoy shop-in-shops available in Jeddah and Riyadh and Galleries Lafayette in Dubai.