BEIRUT, LEBANON — World-renowned communications group Publicis Worldwide is partnering with Fransabank, one of the leading players in the Lebanese banking sector. After careful consideration Fransabank awarded its account to Publicis as it demonstrated creative capabilities and an understanding of the brand and the Lebanese market.
The company was awarded Fransabank’s full advertising budget to include strategy and above-the-line (ATL) communication, including, but not limited to, brand activations, television, radio, print, and out-of-home starting November 2014.
Mr. Ziad Jureidini, Managing Director of Publicis in Beirut commented, “Winning Fransabank’s challenging account was quite a proud moment for the Publicis team; it demonstrates our commitment to creativity and clients in the Lebanese market”
Publicis’ communication plan was well received by the Head of the Marketing and Corporate Communications Department, Ms. Dania Kassar; it encompassed integrated marketing deliverables across the board.
Kassar, commenting on the winsaid, “Publicis demonstrated a strong understanding of Fransabank’s dynamics and we are confident they will be able to propose a number of creative concepts that address the needs of our various audiences”.