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Bassoul-Heneine sal launches two original MINI models


21 October 2014 – MINI Countryman and MINI Paceman models arrive to Lebanon with enhanced design and performance features

Beirut – Bassoul-Heneine sal, the official BMW Group importer in Lebanon has announced the arrival of the new and enhanced MINI Countryman and MINI Paceman. Offering a new exterior and interior design, new colours and increased performance modifications, the models are sure to resonate well with the Lebanese customers.

Launched in 2011 as the fourth member of the MINI family, the MINI Countryman was the first MINI with four doors and optional ALL4 all-wheel drive capabilities. As the region’s best-selling MINI model, the latest edition of the MINI Countryman now has an enhanced appearance and increased driving fun than its predecessor.

Commenting on the launch of the two MINI models, Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal said: “MINI’s fun and exciting character appeals to our customers here in Lebanon. We have seen spectacular success for the British brand in the market and are confident it will continue with the addition of the MINI Countryman and MINI Paceman to our portfolio. The vehicles will give our customers greater choice and more options to choose from reaffirming our commitment to deliver the best.”

New LED fog lamps and daytime running lights, radiator grille, wheel rims and new colours that includes Jungle Green and Midnight Grey exterior paints and a new Piano Black exterior package and stunning interior options

And the changes don’t stop there – under the bonnet the new MINI Countryman and MINI Paceman come with increased top speeds and enhanced horsepower for the Cooper S engine variant. All while keeping optional ALL4 drive capabilities in tip top condition, making these models adaptable to challenging terrains.

Both new MINI models are available at Bassoul-Heneine sal showrooms and will ensure that the iconic British brand continues to grow from strength-to-strength offering more comfort and dynamic performance than ever before.


Note to Editors:

Bassoul-Heneine sal:

Bassoul-Heneine sal is the exclusive importer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.

For questions please contact:

Bassoul-Heneine sal


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