PrWebMe

Press Releases For Businesses

Automotive

The BMW 2 Series Convertible: A new dimension in open-top driving pleasure

22 September 2014 – Fitted with powerful engines, sophisticated chassis technology, finely balanced weight distribution and – uniquely in this class – rear-wheel drive, BMW is bringing an unmistakable brand of driving pleasure to the premium compact segment. Elegant and sporty design, combined with dynamic handling and refreshing open-air driving pleasure are the stand-out features of the BMW 2 Series Convertible.

The compact four-seater’s powerful engine technology, athletic proportions, sweeping lines and hallmark “boat deck” character (where the interior and exterior merge) all raise the bar in its segment.

The BMW 2 Series Convertible follows in the tyre tracks of the pioneer and undisputed leader in its class: the BMW 1 Series Convertible which achieved sales figures in excess of 130,000 units worldwide as the first open-top premium model in the compact segment. The development team for the new BMW 2 Series Convertible has focused squarely on building on the strengths which proved pivotal to this success.

The scope of the progress made as part of the handover between generations is immediately visible in the design of the new car and instantly noticeable in its performance capability. Moreover, the BMW 2 Series Convertible – like the recently launched BMW 2 Series Coupe – occupies very different ground from the BMW 1 Series. This separation is evident in both its design and its extremely powerful range of engines.

The number 2 has a special importance in the model history of BMW since the arrival of the BMW 02 range in 1966. The 02 series went on to become a embodiment around the world for sporty, agile handling – and from 1967 these attributes could also be enjoyed with the roof down. Specialist coachbuilder, Baur, wasted little time in developing a pair of soft-top variants based on the BMW 02 range which remained in production until 1975.

The exterior design of the BMW 2 Series Convertible displays the typical characteristics of an open-top four-seater from the Bavarian brand. A sweeping silhouette accentuates the new model’s elegance. Once opened, the electrically operated fabric soft-top stores away neatly into the rear of the car, allowing the shoulder-line and soft-top compartment to merge harmoniously. The typically BMW set-back seating position allows a particularly refreshing open-top motoring.

A host of innovations on board the BMW 2 Series Convertible allow it to break new ground in various areas. For example, the BMW M235i Convertible – powered by a 326 hp six-cylinder in-line engine – is the first open-top member of the BMW M Performance Automobile line-up.

Bassoul-Heneine sal

Bassoul-Heneine sal is the exclusive importer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.

For questions please contact:

Bassoul-Heneine sal

Email: nkhalife@bashen.com

Comments are Closed

Theme by Anders Norén