Press Releases For Businesses


Third generation BMW X3 Sports Activity Vehicle goes on sale in the Middle East

18 September 2014 – More versatile with attractive design and engine modifications

Over a decade ago, BMW launched the new mid-size Sports Activity Vehicle (SAV) segment with the launch of the X3. Racking up sales of over one million units since its 2003 inception, the third generation of the BMW X3 is poised to continue the legacy of sporty dynamics, premium ambience and robust agility, coupled with low fuel consumption.

With a new sporty design, excellent driving dynamics and spacious interior, the new BMW X3 is instantly recognisable as a member of the BMW X family that includes the X6, X5, X4 and X1 models.

Dynamic appearance and exclusive ambience

Major design upgrades include a redesigned kidney grille, modified twin headlights and new front and rear bumper that make the car look more sporty, dynamic and powerful. In addition, four new exterior paint colours and five new alloy wheel designs are able for more individuality.

High level of quality in the interior

The new BMW X3 leads the way in its segment in terms of both interior spaciousness and rear load capacity (550–1,600 litres). Understated chrome finishes, the centre console with optional automatic climate control system in high-gloss black-panel look, and wood panelling with pearl-effect chrome highlights contribute further to the high-quality surroundings. The modern, high quality interior design also includes new trims, high-quality materials with an outstanding level of spaciousness and comfortable seating for five people.

xLine and M Sport packages offer boundless individualisation.

The new BMW X3 has two additional individualisation options: the xLine package features matt aluminium inserts in the bumpers, aluminium satiated side cladding and bars in the air intakes. It also allows customers to choose from additional cloth or leather upholstery in a variety of different colours with contrasting stitching.  In addition, there are two exclusive 18 and 19-inch light-alloy U-spoke wheel options.

The superb dynamic qualities of the new BMW X3 can be showcased to even greater effect by specifying the M Sport package, with the M aerodynamic package and BMW Individual High-gloss Shadow Line trim maximising the car’s sporty presence on the road. In addition, customers can choose from six exterior paint colours including Carbon Black metallic and three exclusive light-alloy wheel options in 18, 19 or 20-inch.

BMW ConnectedDrive: driver assistance and connectivity.

The new BMW X3 advances the company’s commitment to link the driver and vehicle with outside world, an area in which BMW is an undisputed leader. Among the outstanding new features from BMW ConnectedDrive on board the BMW X3 are the iDrive Controller with integrated touchpad (for text input using finger movements), Parking Assistant, the full-colour BMW Head-Up Display, the anti-dazzle High Beam Assistant for improved visibility in the dark and Driving Assistant Plus, including Lane Departure Warning that detects vehicles in the driver’s blind spot.  Active Cruise Control with Stop & Go function and surround view (360°) for optimal visibility when manoeuvring in tight spaces are features that are also available.

New engines: more power, enhanced efficiency.

The third generation BMW X3 is available with two TwinPower Turbo engines which deliver more power yet consume less fuel and reduce emissions to unprecedented levels.  The BMW X3 xDrive28i four-cylinder engine with 180 kW/245 hp and the  xDrive35i top-of-the-range engine with 225 kW/306 hp that goes from 0 to 100 km/h in 6.5 seconds.

The new BMW X3 is on sale at BMW Group importers and offers an array of design, technology and performance options that is expected to strengthen BMW’s leading position in the Sports Activity Segment (SAV).

Note to Editors:

Bassoul-Heneine sal:

Bassoul-Heneine sal is the exclusive importer of the BMW Group in Lebanon, and the oldest BMW importer in the world. Throughout its illustrious history, dating back to 1951 with the establishment of Bassoul-Heneine & Co., the company has built a wealth of expertise, knowledge and trust among its loyal customers desiring BMW and MINI automobiles.

For questions please contact:

Bassoul-Heneine sal





Comments are Closed

Theme by Anders Norén