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Imdaad initiates Be’ati School Program at School of Research Sciences

Children aged four to six years given lessons about environmental best practices

Dubai, UAE, June 23, 2014 – Imdaad, a leading provider of integrated facilities management (FM) solutions in the GCC, recently implemented its Be’ati School Program–a Green campaign targeting school children with an aim to inculcate the importance of a sustainable environment, at the School of Research Sciences, a leading Dubai-based school established to fulfill the educational needs of ambitious children. Under the program, the FM company will demonstrate the benefits of a green living for a healthy present and a better future to students between the age of four and six years. The highly successful campaign has been rolled out earlier in other schools.

Be’ati School Program is in line with Imdaad’s policy to take its expertise and leading position in areas of environment and recycling operations to grass root level in order to make a bigger impact on the society. Deeply committed to its meaningful corporate social responsibility (CSR) activities, Imdaad targets school students so that the message spreads at a quick pace, not only among young children but also within their families and the community. The program works on the principle that educating school children and making them active partners in the campaign will make them responsible for the protection of the environment.

 

Jamal Abdullah Lootah, CEO, Imdaad, said: “As responsible citizens, each one of us has a social commitment to protect our environment so that we can hand over a beautiful tomorrow to our coming generations. Teaching children about green environment and eco-friendly practices is an assurance that they will cultivate a healthy habit at a tender age and observe it lifelong.  Imdaad has always lead by example and the Be’ati initiative reaffirms this commitment in helping to protect and conserve the environment and promote sustainable practices. We thank the School of Research Sciences in partnering with us in our latest campaign and giving us an opportunity to reach out to school children for the success of our drive.”

Imdaad introduced its flagship CSR program – Be’ati which means ‘My Environment’ – in 2009 to spread awareness among school children about environmental concerns and the importance of recycling waste. Be’ati is committed to making children active partners in campaigns held to protect the environment. As part of the initiative, quizzes, short films and competitions are being organized in schools across the country.

The School Of Research Science, on the other hand, is playing an active role in empowering its students with knowledge, skills and attitudes. This empowerment will enable them to become national and global citizens and leaders of the future equipped to demonstrate environmental, economic and civic understanding at all levels.

  • Be’ati the flagship CSR initiative of Imdaad launched in 2009 to create awareness about the environment and recycling of waste among school children.
  • School Of Research Science is empowering students with knowledge, skills and attitudes, enabling them to become national and global citizens and leaders of the future equipped to demonstrate environmental, economic and civic understanding at all levels.

a)      What is the press release about: Imdaad will be organizing a Beati School Program for the kids of The School Of Research Science 

b)     What is the main announcement of the press release?  Imdaad takes green initiative to schools with ‘Beati’ — Imdaad to target kids from age 4 to 6, Jamal Lootah, CEO, Imdaad will speech about the importance of beati program to the kids 

c)      Who are the main parties involved? Imdaad and School Of Research Science 

d)     When will/did this happen? on Tuesday 17th June 

e)      Where did/will this happen? School Of Research Science (http://www.srsdubai.ae/) 

f)       Why did/will this happen?

Beati is in line with Imdaad’s policy to take its expertise and leading position in areas of environment and recycling operations to grass root level in order to make a bigger positive impact on the society. Deeply committed to corporate social responsibility programmes, Imdaad is targeting school children so that the message spreads rapidly to families and the community. Imdaad will announce its strategic partners for the initiative in the coming weeks.

What is the angle of this release? E.g., can we link it to company strategy or government vision/direction? Is it the first of its kind? Is the news unusual in any way? 

The Be’ati initiative is to reaffirm Imdaad’s commitment to helping protect and conserve the environment and to promote sustainable practices.

Imdaad has been leading by example in this area. Beati works on the principle that educating school children and making them active partners in the campaign to protect our environment.

This was done before with different schools this is not the first time. 

Supporting details: 

  • Be’ati the flagship CSR initiative of Imdaad launched in 2009 to create awareness about the environment and recycling of waste among school children.
  • School Of Research Science is empowering students with knowledge, skills and attitudes, enabling them to become national and global citizens and leaders of the future equipped to demonstrate environmental, economic and civic understanding at all levels.

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