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BROTHER INTERNATIONAL (GULF) FZE supports local arts and crafts scene with sponsorship of Craft Land’s ‘Quilt and Stitch Art 2014’ competition

Annual event aimed at celebrating the creative skills and patience required to create a work of art by hand or by using a sewing machine

May 14, 2014 – BROTHER INTERNATIONAL (GULF) FZE, the leading global manufacturer of home sewing machines, is once again showing their support for the local arts and crafts scene with its sponsorship of this year’s edition of Craft Land’s ‘Quilt and Stitch Art’ competition, an annual competition hosted by Craft Land, a needle and fibre crafting store in Dubai. The event is aimed at celebrating the creative skills and patience required to create a work of art by hand or by using a sewing machine. ‘Quilt and Stitch Art 2014’ will feature a diverse range of the country’s locally crafted, quilted, knitted, stitched, crocheted and embroidered items. All entries for this year’s competition will be showcased in an exhibition at the Town Centre Jumeirah from May 16 to May 24, 2014.

The competition is open to all, from hobbyists to professionals–as long as they currently live in the GCC region. Entries for this year’s competition will be voted upon by visitors at the exhibition. Winners will be announced at a special awarding ceremony to be held on the last day of the exhibition. In addition, voters casting their choice entries will be entered into a special raffle contest with prizes coming from BROTHER INTERNATIONAL GULF) FZE.

“The UAE has some of the world’s best knitters, cross stitch artists and embroiderers, whose skills are ably demonstrated in the uniqueness and beauty of their work. Looking to help showcase their talents across the world, Brother has remained true to its commitment of creating sewing machines and other sewing tools that can help these craftsmen enhance their creations. Sponsoring this annual competition will play a key role in providing these local artists with a strategic platform to highlight their works,” said Soichi Murakami, Managing Director, BROTHER INTERNATIONAL (GULF) FZE.

This year’s competition will be offering prizes totalling over AED 50, 000 and includes an all-expense paid trip to Japan to attend the Tokyo Quilt Show 2015; A Brother NV55P sewing machine; a Brother NV95E sewing machine; a Brother ScanNCut machine and many more exciting prizes. Other sponsors for ‘Quilt and Stitch Art 2014’ include Madeira, Addi Clicks, Thomas Ramsden, Lanas Stop, Lang, Leicen, Di Van Niekerk, Prym, TKD and Town Centre Jumeirah Mall.

About BROTHER INTERNATIONAL (GULF) FZE:

BROTHER INTERNATIONAL (GULF) FZE is a group company of Brother Industries, Ltd., one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company’s headquarters for Middle East, Africa and Turkey, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. BROTHER INTERNATIONAL (GULF) FZE has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother’s product range also includes Labeling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.

NOTE: All brand and products names are trademarks or registered trademarks of their respective companies.

Japanese Excellence:

BROTHER INTERNATIONAL (GULF) FZE has unveiled a new regional logo that showcases the company’s 100 year history as a leading Japanese company. The new iconic logo, which is being positioned as the company’s mark of excellence, has specially been created for the Middle East and African region (MEA) and Turkey. The logo is expected to create more awareness of the company’s rich Japanese heritage and its century-wide commitment towards product and service excellence. The new logo features a motif, with elements of sharp cutting edges to denote the company’s strong adherence to Japanese innovation and also makes use of the color of the cherry blossom tree, which is a very familiar icon in Japanese culture. The BROTHER INTERNATIONAL mark of excellence will also carry the standard text, ‘Japanese Excellence for over 100 years,’ and is expected to be used across the company’s marketing material; printed advertisements; marketing collaterals produced by exclusive distributors, resellers and partners in the MEA and Turkey and also in today’s various media outlets. Accordingly, radio ads and jingles will carry the line, ‘Brother at your side’ ‘Japanese Excellence for over 100 years.’

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